About Us

Oomph! is an award-winning social enterprise dedicated to enhancing the mental, physical and emotional wellbeing of older adults.

We work with residential and community care organisations to deliver ground-breaking, cost effective solutions to give older people the best possible quality of life, proving our impact every step of the way.

Our goal is to make millions of older people all over the world happier and healthier. In the process we want to create a care sector that puts quality of life front and centre.

This mission is enshrined in our governing documents and our company directors have a legal duty to deliver against this social purpose first and foremost. These commitments include:

• Publicly reporting our impact in helping older people become healthier and happier, and helping our clients and partners do the same.

• Ensuring that all our shareholders and partners are fully supportive of our social purpose and pursuing it over and above any commercial motives.

• Reinvesting the majority of our profits to furthering our social mission – investing in improvements in the experience for older people the world over.

Oomph! are backed by and work with many of the biggest names in the care and social enterprise sectors including Care England, NCF, CSP Network, UnLtd, Nesta, and the Big Lottery Fund.

Our story

March 2011

At 26 founder Ben Allen returns to the UK after working in Spain and Australia as a senior lecturer at the European and Australian Institutes of Fitness, specialising in exercise for older adults. Ben knocks on the doors of local care homes in his home town of Scarborough. He sees first hand the poor quality of life so many care home residents still sadly endure today and realises the dire need for a better way to deliver adult social care. 

Ben starts working with the Dunollie care home in Scarborough, which was the first to understand Ben’s mission and vision (and still work closely with Oomph! today).


Ben works closely with care homes and residents to create a unique approach to exercise that lifts the mood of not just the residents but the whole care home. By creating a party atmosphere, residents learn to love and embrace exercise - vital for their health, independence and happiness. He receives support from UnLtd to expand and more and more care homes love Ben’s concept and its results. Oomph! begins to grow rapidly across Yorkshire and the North East of England.


Ben rolls out his model across the North of England, developing  a network of expert, passionate and committed trainers who want to help older people, and providing careers for more than 30 people who were struggling to find employment.   Ben is recognized as Young Entrepreneur of the Year by Shell Livewire - the first social entrepreneur to win the award.


Oomph!’s rapid growth sees it deliver regular, fun classes to more than 600 care homes including some of the largest groups in the country. Oomph! launches its training model with Bupa & Hallmark - a professional training programme backed by a comprehensive suite of resources that allow any group, organization or individual helping older adults to provide very cost effective, high quality regular Oomph! classes themselves.

Oomph! wins the Big Venture Challenge - a prestigious social impact and financial support programme from UnLtd and the Big Lottery Fund, backing the most promising social enterprises in the UK. Oomph! expands its senior management team to build a platform for rapid growth, including very experienced business, exercise and social impact experts.


Oomph! trains 350 members of staff in care homes to become qualified Oomph! Instructors working with some of the biggest names in the industry - including Barchester, Anchor, Avery and Caring Homes.  Oomph! is supported and recognised by the likes of Nesta, Deloitte & NAPA and featured in The Observer, The Telegraph and on ITV News.


Oomph!'s growth continues exponentially, with over 300 people trained in the first 6 months. Oomph! sees that the same principles that make its Exercise Leadership training successful could transform wider Activity provision so the Activities Leadership programme is developed and launched exclusively with Brighterkind, then rolled out to the wider market.

Oomph! strikes its first community partnership with Alzheimers Society and publishes its first Annual Impact report sharing the impact data it has collected on its work with the wider industry.


Oomph! evolves its offer to provide a combination of training support and services to anyone working with older adults to maximise their physical, mental and emotional wellbeing and showcases its work at the CQC Managers and Directors conferences.

303 staff from 134 care settings trained in Activity leadership in the financial year 2015/16. Oomph! works with a growing number of community organisations, including local authorities and Community Sports Partnerships, to deliver physical activities to help older adults living at home to improve their health, social opportunities and independence.

Our Team

Ben Allen

Chief Executive Officer and Founder

Kate Colborne Baber

Chief Operating Officer

Parita Doshi

Client Services & Impact Director

Steve Gardner

Training & Support Manager

Ben Benson-Breen

Out & About Partnerships Manager

Kirsty Jennings

Head of Finance

Wendy Poole

Operations Assistant

Sanah Rasheed

Finance Manager

Harps Sarana

Accounts Assistant

Matt Halfin

Head of Marketing

Rosie Wilson

Marketing Assistant

Hannah Toulson

Out & About Operations Manager

Emily Child

Out & About Coordinator

Steph Thurston

Human Resources Manager

Omolade Ojo

Client Services

Izzy Lisk

Client Services

Robert Conway

Regional Manager - South West

Brett Crowhurst

Business Development Manager - South East

Ian Bowden

Business Development Manager - South West

Matt Hamblin

Business Development Manager - North

Alex Roberton

Business Development Manager - South

David Terrace

Head of Community Partnerships

Charlotte White

Community Account Manager

Ben Wilkins

Head of Community Development

Georgina Ravuwai

Wellbeing Coordinator

Amber Darbyshire

Wellbeing Coordinator

Lisa Wilson

Wellbeing Co-ordinator

Emily Wood

Account Manager

Scott Occomore

Oomph! Trainer

Cathy Howes

Account Manager

Shital Patel

Executive Assistant

Mike Parsons


Helen Gironi

Non-Exec Director

Mark Hodgkinson

Non-Exec Director

Victoria Metcalfe

Dementia Specialist

Partners and Supporters

We are grateful for the support we have received from:

Oomph! partners

Some of the 900+ care settings Oomph! have worked with:

Barchester Alzheimers_Soc Anchor
Embrace Brighterkind Hallmark
WCS_Care Caring_Homes Hica
Avery Majesticare St Cloud
MHA HC Meridian
Orchard Exemplar PrimeLife
Crossreach Friends_Elderly Gracewell
Care_South Wellburn Carebase
CLS Meallmore Dementia_pathfinders
CareUK Sussex Somerset
Avante Brendon_care Belong
ACS Active Cumbria Bexley

Work for Oomph!

Oomph! stands for Our Organisation Makes People Happy! and we’re on a mission to ensure that older and vulnerable adults across the UK live life to the full. We believe that if you can make every day fun for those giving and receiving care they will be happier, healthier and more fulfilled. We know that when you bring together fun, fearless, creative people infused with a sense of purpose remarkable things are possible. We’ve already achieved some outstanding results and we’ve just got started.

From knocking on care home doors in Scarborough we now work with 2,000 Oomph! trained activity leaders in care and community services from the Channel Isles to the Shetland Islands. We’ve doubled our revenue every year since we launched in 2011 and have secured investment to roll out a major new service; making regular “out of home” excursions a reality for all care settings within the UK.

We are a dynamic, driven team full of purpose and possibility, with strong values at our core.

Seek impact – We relentlessly pursue our mission
Create WOW - We surprise and go beyond what’s expected
Turn towards the problem – We aren’t afraid to dig deep to solve the real issue
Look after tomorrow – We build for the long term
Love it! – We are passionate and back ourselves


Current Vacancies

We have the following opportunities:



We are always looking for Minibus Drivers to lead our excursions and part-time and full-time roles are available in a variety of locations across England and Wales. If you like the sound of a fun role helping residents in care homes to get Out & About then please get in touch with Steph on steph@oomph-wellness.org. Full training will be provided.


Contact us